Our Team

Keith Roberts has over 60 years of experience as a horseman, cowboy and rodeo professional. He is also the President & Founder of the Atlanta Black Rodeo Association, and a lifelong student of all aspects of horsemanship.

During his career, Keith has witnessed firsthand the many lessons humans can learn from horses about real-world dynamics like respect, trust, love, dignity and equitable relationships.

Speaking on his love for horses, Keith notes that “My ability to help people understand horses is as much an ability to help people to understand themselves...to understand others who are different from them...and to understand life itself.” Keith highlights how horses' natural capacity for empathy is their biggest contribution to humans because "the fact that they can change their personality to match yours and to match your feelings is simply amazing."

Keith’s depth of expertise is a true gift to others, but he humbly notes that “I can’t even imagine what my life would’ve been like without horses.”